A Movement Was
Born Here.
Now It's Time to
Send It Into the World.
Join us for the book launch of Beneath the Transaction written by Chris Pineda—a message shaped by this community and built to spark TRANSFORMATION far beyond it.
This evening is a celebration - and an invitation
Choosing to Live and Lead
Beneath The Transaction
Date: April 30
Time: 6:30-8:30pm (doors open at 6)
Location: Salem Convention Center
Cost: Free!
Seating is limited — please RSVP to reserve your spot.
First 50 registrants get a FREE signed copy of the book!
Team Raffle: Register 5 or More to Qualify
This gathering will include:
A powerful interactive keynote from the author
A behind-the-scenes look at the discovery of the 7 Conditions of Transformation™
A live panel of Salem leaders whose stories and experience shaped the book
Opportunity to collaborate with others
Celebration, connection, and book signing
This is a night to honor what was built — and to step into what’s next.
Built Here. Carried Forward.
For nearly a decade, Salem became the living laboratory for what would become Beneath the Transaction.
This isn’t simply a book launch—it’s a celebration of a community that chose to lead differently, and an invitation to keep building a city that Lives and Leads
Beneath the Transaction.
Why This Book Matters
Because how we live and lead matters.
Transformation doesn’t happen by accident.
It grows in small, intentional moments —
in how we relate, collaborate, and lead.
Salem helped birth this message.
Now we’re invited to carry it forward.
Come Live and Lead Beneath the Transaction.
And if this message resonates with you, don’t keep it to yourself.
Share it.
Place it into the hands of someone you lead.
Send it to someone who shaped you.
Help carry this story beyond this room.
Communities transform when people choose to Live and Lead differently.
Bring Your Team
Transformation doesn’t happen in isolation — it happens in shared experiences. We encourage leaders to bring their teams, step outside the daily pace, and reflect together. Shared language builds culture, and culture shapes community.
For Teams Ready to Grow — and Lead Differently
Culture is shaped in small, daily moments.
Leadership is personal before it is positional.
Collaboration can go deeper.
Transformation grows when teams learn and choose together.
Don’t come alone. Bring your team.
🎉 Team Bonus:
Grow Together
Teams who register 5 or more and attend together
will be entered into a special drawing.
One team will receive:
• A private 1-hour virtual book club conversation with Chris
• Signed copies of Beneath the Transaction for their team
Prepare as a Team
Invite your team to take our brief 7 Conditions Organizational Assessment before the event.
Arrive with clarity about where you’re strong, where you’re drifting, and where transformation could begin right now.
Take the Assessment →
Our Community Helped Birth Something Powerful
Over four years, 100+ leaders committed to becoming catalysts for transformation in Salem.
They didn’t study it — they practiced it.
From that lived experience emerged this book, Beneath the Transaction: Discover the 7 Conditions that Transform Life and Leadership.
Now we carry it forward.
If this message resonates, don’t come alone.
Bring your team.
Grow the circle of leaders choosing transformation.
Because transformation is not automatic.
It is chosen — again and again.
Event Details
Date: April 30th
Time: 6:30-8:30 pm
Location: Salem Convention Center
Attire: Business Casual
Designed for Adults and Young Professionals
Limited Seating Available
Teams Raffle
Choose to Live and Lead Beneath the Transaction
If this message resonates-
Join us!
This is more than a gathering.
It’s a community choosing depth over transaction.
We hope you’ll be part of it.
Know someone who should be in the room?
Forward this page to them.
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